September 18, 2013

ABC Miss America 2014 CompetitionFinishes Top Ten in ALL Network Programming Best Ratings in Nine Years

The Miss America Organization had a triumphant return to Atlantic City with their ABC telecast on Sunday evening setting a new rating record high - the best ratings in over nine years. 
"The 2014 Miss America Competition averaged a 2.0 adults 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, its best number since 2004. That was up 19 percent over last year's telecast.  The show averaged 10 million total viewers in the last ½ hour, also its best since 2004," stated Sam Haskell, III, Chairman and CEO.
On Sunday, during the 8 o´clock hour, 20/20 - Pageant Confidential: The Road to Miss America earned strong increases with Total Viewers (+40%) and Adults 18-49 (+50%) over the special´s most recent airing (on 01/12/13) leading into the competition. Opposite strong competition from NBC´s Sunday Night Football (Seattle vs. San Francisco) and CBS´ NFL overrun-inflated lineup, ABC´s Sunday 9-11pm broadcast of The 2014 Miss America Competition surged over its most recent telecast in Total Viewers (+21%) and Adults 18-49 (+25%) to deliver the program´s best numbers since 2004.  Hosted by ABC´s Chris Harrison and Lara Spencer, Miss America recorded its 4th straight year of viewership gains.  ABC was the #1 non-sports network in the time period with viewers and young adults. Building steadily throughout its 2-hour telecast, the numbers for The 2014 Miss America Competition grew by 3.0 million viewers and by 44% in young adults from its first half-hour to its final half-hour. During its final half-hour from 10:30-11pm, as Miss New York Nina Davuluri was crowned, The Miss America Competition drew 10.0 million viewers and a 2.3 rating, 6 share with young adults.  In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since 5/19/13.
On Sunday evening, Miss New York, Nina Davuluri was crowned Miss America 2014 in Atlantic City, New Jersey in Boardwalk Hall making history as the Miss America Organization returned to her birthplace! 
The Miss America Organization's President, Sharon Pearce added, "We are so proud to return home, to Atlantic City and want to thank our network partner, ABC and Tall Pony Productions for this spectacular television event.  We are also so grateful to all of our partners in Atlantic City and our Miss America sponsors who have made this television event such a monumental success!"

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